Resist the Usual means striking the perfect balance of creativity and innovation — great storytelling driven through the right channels to create rich new brand experiences that connect consumers and sustain their loyalty. Not confusing what’s current in technology with what gives a brand its unique currency.
Y&R Central & Eastern Europe
Executive Managing Director
Eastern & Central Europe
Director of Strategic Planning
The best strategies start with defined business outcomes and are driven by simple human truths. Our strategic thinking is developed through a deep respect for melding quantitative and qualitative knowledge.
Our values drive us, define us, create our culture and differentiate us. Everything we do comes out of the intellect, experience, sensibilities, eccentricities and humanity of our people. So it is not surprising that people come first at Y&R and that passion is what drives us.